The Evolution of Indian Folk Art in the Era of Globalization

Abstract

Indian folk art represents the cultural identity, traditions, and collective heritage of diverse communities across the country. Rooted in regional customs, religious beliefs, and everyday life, folk art forms such as Madhubani, Warli, Pattachitra, Gond, Kalamkari, Phad, and Pithora have been preserved through generations. However, the forces of globalization have significantly transformed the production, promotion, and consumption of these traditional art forms. the evolution of Indian folk art in the context of globalization, the opportunities and challenges that have emerged over the past few decades. Global markets, digital platforms, cultural tourism, and e-commerce have expanded the visibility of folk artists, enabling them to reach international audiences and generate sustainable livelihoods. At the same time, commercialization, mass production, cultural appropriation, and the dilution of traditional motifs have raised concerns regarding authenticity, artistic integrity, and the preservation of indigenous knowledge.