Organizing Mega Sporting Events as a Global Marketing Tool to Enhance Economic Performance: The FIFA World Cup Qatar 2022 as a Case Study

Abstract

This study delves into the significant impact of major sporting events, such as the World Cup and the Olympics, on economic growth and cultural exchange. It positions these events as powerful engines of economic development and a vibrant subject for academic research.

The study underscores the profound influence of these events on host countries, highlighting the sports industry's role as an economic powerhouse. It explores the strategic efforts of nations worldwide to capitalize on the economic benefits associated with hosting such events, regardless of their level of development.

-Furthermore, the research examines the intricate relationship between

organizing major sporting events and economic growth. It aims to elucidate the mechanisms that connect these events to economic expansion, both directly and indirectly. The study also delves into the economic transformations experienced by host countries and the extent to which these events contribute to enhancing their international image and attractiveness for investment and tourism.